Robert Price

Director-At-Large (Non-Public)

Rob is the Director for The Western Business Improvement Advisors Ltd (WBIA Ltd) which is a Canadian company that implements detailed Reliability based inspections on Assets as a fundamental pillar of their unique EDR (Employee Driven Reliability) platform. With more than 75,000 inspections deployed on smartphones/tablets, EDR empowers customers to confidently know the condition of their assets and prevent unplanned downtime.

For his entire career, Rob focused on transitioning businesses from being “Reactive” to “Proactive”. Rob is a Certified Change Manager as each transition requires a “People/Culture” based Plan, as well as a “Technical Plan”.

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